Client, October 2016I gave encrypted healthcare email a friendly identity, a new website and one elaborate JavaScript explanation machine.
What it is
Medical information is private. Email is very good at moving information and historically less enthusiastic about keeping it private. Healthcare providers have HIPAA to make the latter non-negotiable.
The usual secure-email answer was a separate portal. You received an email announcing the existence of another email, made an account, found the password and finally read the message. A magnificent amount of ceremony for one appointment time.
Making regular email safe to use for your doctor.
Paubox secures ordinary email instead. When the receiving server can accept encrypted mail, everything arrives normally. When it cannot, Paubox provides a secure web view without demanding another account. The clever machinery stays behind the curtain, where clever machinery belongs.
What we did
Branding
A clear, friendly identity for serious infrastructure. The logo came from a great many Apple Pencil scribbles.
Product explanation tool
An interactive little office showing how a message moves through Paubox and what changes when the receiving server needs help.
Easy to edit Rails website
One Rails front end with copy in YAML, so the team could edit the website without requesting an audience with a programmer.
What I learned
The explanation tool uses flat illustrations placed in real CSS 3D space. That made the animation easier to program and delightfully unnecessary.
The tiny laptop and phone have proper screens, so they can display anything, including complete websites. They are real little computers now. Please respect their work.
This was also the first identity I sketched properly with an Apple Pencil. Undo arrived in the drawing process and I welcomed it as a close personal friend.